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Dog Friday goes LIVE with Co-op Insurance

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If you’re a follower of the Delineo Instagram account, you’ll know that every Friday is Dog Friday in our office. And this week Co-op Insurance also decided to do something dog-related on a Friday: by filming a Facebook Live event with 9-month-old Bertie, the miniature schnauzer. It was all about answering the perennial question: ‘What […]

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What is CRO and why is it so important in digital marketing?

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If you don’t know about CRO, it’s about time you did. Conversion Rate Optimisation (CRO) is the process of – yes, you’ve guessed it – optimising your conversion rates. But, before I go into great depth, firstly, you’ll need to understand exactly what a conversion is. A conversion is when a recipient (whether that be […]

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Delineo welcomes banking disruptor Beyond Funding!

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Earlier this year, we announced our management buy-out, and explained what we were planning for the future. Since the start of 2017, we’ve been talking to lots of great businesses, from innovative tech start-ups to more established brands. And now, we’re pleased to announce that we’ve agreed to become the long-term strategic, creative and digital […]

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5 creative campaigns empowering women

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Each year, International Women’s Day calls on us to come together and campaign for a more gender inclusive world. Whether it’s celebrating our leading business women, such as Ginni Rometty and Karren Brady, remembering those who have stood up to oppression, like Malala Yousafzai, or simply reminding ourselves that we are more than our gender, […]

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Job: Digital Marketing Executive (SEO & PPC)

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Fantastic opportunity with Delineo, a Google Premier Partner and one of the North West’s leading Digital Marketing agencies based in Manchester. We are looking to recruit a Digital Marketing Executive with interests across Organic and Paid platforms to join our Performance Marketing team. The job Working alongside another Digital Marketing Executive and reporting to our […]

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Job: Account Manager

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Could you be the account manager we’re looking for? At Delineo, an award-winning digital marketing agency, we’re looking to hire a creative, personable and highly organised account manager to join our expanding client services team. About Delineo We’ve got great credentials to work with: 2016 winners of the RAR award for Digital Creative, The Drum […]

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SEO is no quick-fix, says Google

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Google’s recent video puts bad SEO practices in the spotlight, further highlighting that long-term success is no quick fix. I investigate. For an organisation looking for SEO services, it can be hard to understand that improving rankings doesn’t happen overnight. In fact, agencies that tell you your SEO will improve in a short space of […]

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‘Don’t fluff it!’, and 6 other essential copywriting tips!

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I came to Delineo in October 2016 wanting to learn more about the world of digital marketing and copywriting. It’s a tough nut to crack. My background is in teaching English but I recently qualified as a copywriter. However, my qualification on paper was, frankly, proving somewhat flimsy. One thing I do have is some […]

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5 simple rules to making videos that people actually watch

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As a digital marketing agency, we get asked to create a lot of videos for our clients. From heartwarming stories to corporate explainers, the content can vary massively. But if you want to make sure your videos actually get watched, there are a few key rules that always apply… 1. Think about sharing triggers before […]

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