In the middle of a pandemic, where good news can be somewhat scarce, we’re so excited to announce that two of our most favourite campaigns this year have been nominated at the UK Content Awards 2020.
Social Media Content Campaign of the Year
Our campaign for Penguin Random House, which promoted the Wham! memoir ‘George & Me’ by Andrew Ridgeley, is up for Social Media Content Campaign of the Year. Time to get practising the jitterbug!
The campaign surpassed its objectives by reaching the Sunday Times Top 10 Bestseller List and sold over 110,000 copies by its completion. Not bad, eh.
The content epitomised what we know and love from the 80s, including cheerful colourways, iconic music and somewhat questionable fashion (including those Frankie Says Relax tees). Using exclusive photographs from Andrew’s personal collection and Wham!’s feel-good music, we created a nostalgia-inducing video that would certainly have you dancing (or in this case, buying the memoir!)
Financial Services Content Campaign of the Year
Another one of our most memorable campaigns was the launch of The Cumberland’s new brand proposition, Brighter Banking from Cumbria, which is nominated for Financial Services Content Campaign of the Year.
The Cumberland genuinely are different in what they do. They care about the local community. They care about local business. And they care about local charities. Showcasing how they make the local area brighter was at the centre of this campaign, using customer testimonial videos to show real life in Cumbria.
Three first time buyer friends with a pet turkey? Yep, they got a mortgage. Two mates who had a dream selling donuts and coffee? The Cumberland helped them, too. This campaign highlights how Cumberland Building Society differ from their competitors, by the people it matters to most. Their customers.
For that alone, we’re hoping for a win!
For more information on our award-winning work, click here.