TEEING OFF A WORLD CLASS RELATIONSHIP
There are some relationships that just make sense. Given Delineo Chairman, Nick Melvin’s, long family history with the Professional Golfers’ Association, that between Delineo and the PGA is just such a relationship. So when the opportunity arose to create the new PGA web platform we jumped at the chance. Naturally, we put Nick, and Managing Director, Stephen Frater at the helm, and were delighted to come through a six-way pitch process to win the project.
The PGA has developed an impressive reputation since its beginnings in 1901 and now stands as the world’s oldest PGA. From its early roots, the PGA has grown to represent over 8000 golfing professionals in 80 countries and shows no sign of stopping.
A DIGITAL HOLE IN ONE
With the dawn of a new decade, the PGA were looking to modernise and requiring an online presence that reflected their standing in the world of golf. Their previous website was a hub of information, housing over a decade’s worth of articles and association history, however with increasing numbers of their members accessing the site on mobile browsers it was no longer fit for purpose.
We wanted to create something truly special for the PGA that would work effectively for both their users and internal team. We settled on an innovative new web platform, built on Umbraco CMS. It allows complete control and flexibility over new page creation and personalisation for individual audiences, as well as the ability to publish daily news updates across 70 different categories – covering the PGA’s extensive network of tournaments and regions.
Feedback from the PGA’s content team and analytics data is already positive, and we’re thrilled to have been able to go live with a versatile website that makes room for the PGA’s legacy to continue to grow. We’re looking forward to seeing where the 2020s take the PGA, and our digital refresh greeting golfing professionals (and avid enthusiasts) present and future.
Curious? Take a look for yourselves at the Professional Golfers’ Association site.