Discovery
- Insight-led content strategy
Through trend analysis and keyword research, we identify themes and topics and understand when content is consumed to develop the most effective content strategies - Persona creation
We develop an understanding of who the persona for our content is and how they consume content.
Development
We create a content strategy and plan that will deliver on the business's objectives, We develop a plan that creates a regular beat of content across all brand touchpoints, from the website, through social media channels, marketing automation flows and beyond
Execution
The Delineo content team and project managers produce content from videos, gifs and infographics to written content such as blogs, articles and interviews on an ad hoc campaign basis or part of an ongoing monthly plan