Tech Data Aruba Instant On

CAMPAIGN:TECH DATA ARUBA INSTANT ON
DELIVERABLES:CREATIVE, VIDEO, DISPLAY ADS

THE CHALLENGE

For small businesses looking to make their Wi-Fi easily accessible for their customers, finding the right product to get things up and running can be a little tricky. There’s a sea of options out there, so how do you know which is right for you?

That’s why Tech Data, one of the world’s largest technology distributors, approached us for their latest awareness campaign. The focus was around HPE Aruba Instant On – a simple network solution which helps small businesses get their operation online in the click of a button.

APPROACH

Small businesses are often led by time-sensitive decisions and, as they often will not have IT departments, this is no different when looking for a Wi-Fi solution. For this reason, our campaign centred around HPE Aruba Instant On’s ease of set up and use; set up is plug in and play.

We adopted a two-pronged approach – utilising initial traffic driving and remarketing Google Display Network ads. Our findings from the previous quarter’s campaign guided us to an effective budget split across Tech Data’s target countries, ensuring maximum return on investment.

The timing of the campaign allowed us to integrate Black Friday and Cyber Week deals and maximise on incentive to buy with limited time deals on multibuys.

A combination of animated and video ads drove home the savings and presented Aruba Instant On as the clear choice for a “network powering small business.”

OUTCOME

We created an engaging suite of display ads, featuring striking creative and clear calls to action to drive high levels of traffic and increase awareness.

Well-researched targeting ensured the campaign reached Tech Data’s intended audience and CTRs exceeded the industry average for each country we targeted.

If you’d like to discuss using the Google Display Network for your next campaign, then get in touch. Our strategy and performance teams will be more than happy to help.