F
Focus on behaviours
Human behaviour should be at the centre of planning.
An understanding of user personas and behaviour enables a brand to shape itself in a digital world.
manifesto
We think digital first.
Because the world we live in thinks digital first.
It’s a world that evolved around human needs and behaviour.
And it’s now shaping those needs and behaviours.
Effective engagement has to tap into human behaviour.
It has to be responsive.
It has to be measureable.
And it has to incite a reaction.
While other agencies think digital’s just part of the mix,
we know it’s the most important part.
Welcome to Delineo.
#digitalfirst
what we do
how
I
Incite with ideas
We create campaign and content ideas that are led by insight. Ideas that develop a two way conversation, a conversation that never stops and a conversation that our customer wants to keep returning to.
R
Reach across digital channels
Take our ideas to our audience through our owned assets and amplified through organic, social or programmatic activity.
S
Shape through optimisation
Changes and improvements to Campaign, Content, Platform and Performance activity never stops. Iterative changes bring improvement. This never stops.
T
Track performance
Data analysis shapes ongoing iterations and improvements
