IRIS Education: a smart new brand

The Challenge

IRIS is a market leader in Education software, with the technology to reinvent the way schools use software. With over 30 products all dominating the market individually, the challenge was to bring to life how, by integrating the software solutions, can improve the way school educators; communicate across a school community; capture, access and send information; make decisions; develop reports and manage finances.

Approach

Schools grow and some join multi-academy trusts, and in the process, they meet challenges around how data moves and is used across a school. This is IRIS’ opportunity to show schools and trusts the art of the possible, so we created the story of better-connected data. The story demonstrates how software linked together, can turn data into insights that improve decision making and ultimately enhances educational outcomes for pupils.

The story of better-connected data is underpinned by three key pillars that enable the delivery of the better-connected vision - Smarter technology, Smarter people and Smarter community.

Outcome

We created a distinct brand narrative and video to reflect a day in the life of a school and the way data can be connected. Alongside this we launched a new website and a demand generation strategy to attract inbound leads from schools and trusts. All these elements give IRIS Education a presence which inspires and motivates school leaders to engage with them in the future.