DELIVERABLES: SEO STRATEGY
Part of the NGT Group, WST is an educational tour operator dedicated to helping students fall back in love with learning. Over the last six years, they’ve worked in partnership with Delineo to maximise every opportunity across organic and paid search.
The COVID-19 pandemic had a profound impact on the school travel market, leading to a significant decrease in searches. This meant WST needed a strategy to navigate the uncertain market, keeping them at the forefront for when travel returned.