We develop creative campaigns that position your brand, find new ways of generating that initial engagement that get our target prospect interested in your brand and service. These campaigns can span across traditional media, online media such Facebook, Instagram and Google Ads and through to influencer campaigns that generate awareness through the power of third-party user accounts.
Content Strategy and Creation
Lead Generation strategies are powered by engaging content that generate initial interest and engage users online, encouraging them to convert to a lead on a business’s website. We help brands and businesses introduce their brand story online, developing video, tools, written online content such as reports, whitepapers and articles that keep a prospect engaged and interested, ultimately getting in touch because they are interested in your business’s products and services.
Paid Digital Campaigns
We use paid digital advertising to broaden the reach of our campaigns and content. We use profiling tools within the advertising platforms to target your ideal customer persona and develop ad formats that are ideal for driving engagement and conversion. Those such as LinkedIn and Facebook lead generation forms generate leads directly from the advertising platform.
Your website is a crucial element to the success of any lead generation strategy. The website must deliver content that is appropriate for the stage in the journey and have the right conversion points for the user to engage with. We work with brands to define that right user experience and website content to engage and convert through their website.
Having Content Management Systems, CRM’s, email broadcast tools and marketing automation platforms that are right for your business's current size, personnel capability and has the scalability for the future growth of the business. Delineo works with clients to identify and implement the technology stack that’s appropriate for their current lead generation requirements and fit for the scaling in the future.