- Understanding your market
Doing your homework gets you far. That’s why we work hard to understand your market, provide insights, and research competitor propositions, offerings and brand positionings, before we do anything else.
- Understanding your customer
We also research your customers in depth: their lives and lifestyles, their pain points, their processes for researching and buying, and who or what we’re competing against for their time and attention.
- Finding your brand energizer
Is your unique selling point as unique as you think? Is your purpose as defined as it could be? In a world where brands are becoming more and more homogeneous, we help you stand out from the crowd. Working together to find a truly unmatchable point of difference.
- Making it believable
The final step of the Brand Discovery is to develop the proof points and supporting evidence that substantiate your brand energizer and make it believable.
- Brand creation and storytelling
We use a bespoke selection of Carl Jung’s personality archetypes to give your Brand Development clear direction and focus. These help define tone of voice and look and feel, and are fantastic tools for keeping things consistent in the future – something which lots of brands struggle with.
- Brand design
Using the personality archetypes as territories, we then develop the brand story, visual look and feel, and propositions, to show how the brand manifests itself in core branding assets.
- Brand guidelines and books
A brand needs to exist in the real world, so it’s important to show how and where the brand story is told and to who.
- Brand video and content
From social channels to websites, digital advertising campaigns to print collateral, office spaces to event stands, we can help you bring your brand to life in a consistent, engaging way at every possible touchpoint.