Moneyshake - Brand Identity



Moneyshake is setting out to shake up the car leasing comparison market, making it easier for people to search, compare and find the best lease deal for their ideal car.

Our task was to develop the Moneyshake brand, positioning them as a disruptor in the market – with the overall purpose of putting the customer in control.

You took a muddled concept that was not distinctive compared with our rivals in the car leasing market and gave us a clear purpose, distinctive communications and stand-out branding for a digital age.

Tim Scholes Moneyshake


We embarked on a four-week brand development project, running three individual sprints in order to develop a brand that was ready for market – Brand Discovery, Brand Development and Brand Execution.

We ran workshops with Moneyshake’s senior team, conducting competitor analysis to develop brand positioning and territories ready for our creative team to bring to life.


The strapline ‘Car lease deals without the ordeal’ tapped into the insight that the car search and buying process is fraught with confusion and hassle, with the lack of transparency in the car lease market specifically contributing to customers frustration.

As a result, we developed a brand that brought this insight to life, introducing a disruptive look and feel, and straight-talking tone, which we then captured in a brand book. This was later implemented across Moneyshake’s social channels and website.

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