CAMPAIGN:TERRYS REBRAND
DELIVERABLES:BRAND BOOK, SOCIAL, CUSTOMER EXPERIENCE JOURNEY
THE CHALLENGE
Terrys are one of the largest home interiors retailers in the UK, specialising in curtains and blinds for the home. The challenge was to bring their brand to life by telling the brand story and drawing out their point of difference in a busy marketplace. A key challenge was to alter the perception of Terrys being a fabrics only retailer and draw attention to their broader selection of blinds, curtains and homewares, in particular, their made to measure offering.