Terrys Rebrand



Terrys are one of the largest home interiors retailers in the UK, specialising in curtains and blinds for the home. The challenge was to bring their brand to life by telling the brand story and drawing out their point of difference in a busy marketplace. A key challenge was to alter the perception of Terrys being a fabrics only retailer and draw attention to their broader selection of blinds, curtains and homewares, in particular, their made to measure offering.


Through our discovery, development, and execution process we identified the brand energizers, around the heritage and history of the brand, the exceptional levels of customer service and the range of products available. After conducting consumer research to establish consumer understanding and perceptions of the Terrys brand, we evolved the strapline and introduced a functional descriptor Fabrics, Blinds and Curtains to build understanding of the full range, and built the brand story around the people behind the brand providing an outstanding personal service and the design inspiration and expertise.

Terrys Rebrand


The brand has been implemented online, through social media channels and throughout the customer experience journey, from ecomm to delivery boxes that come through customers doors.

Other Projects

Salisbury Rebrand

UBL's Modern Banking Website

Book a consultation

Book a 15 minute Communication Innovation Problem Consultation today.

Fancy a chat?

We’re good at those. If you have any digital, creative, or strategic challenges that need solving, drop us a line.

Let's Talk

Subscribe to our newsletter

All fields are required

By subscribing to our mailing list you acknowledge and agree that we will process your contact details into our business contacts database which we use to send marketing communications relating to our services. You will be able to unsubscribe from these at any time. For further information, please read our privacy policy