Salisbury Group is a mid-sized facilities management group which operates in a market dominated by the big players: Mitie, Spie, G4S to name just a few. The perception of most facilities management companies is negative, known for poor customer service and delivery, with many contracts being won by the lowest cost bidder.
Salisbury Group are different. As a mid-sized operator, they can adopt a more agile approach, focusing on managing customer relationships. This helps them respond more directly to customer needs, so they can deliver a better service.
The challenge for Delineo was to bring this point of difference to life. By developing a compelling brand story and identity, which would give the business a platform to grow in the future.