Staffology: new brand powered by smiles 

DELIVERABLES: Branding, UX Design & Development, Digital & Print campaigns 

The Challenge 

Staffology by IRIS is a complete, cloud-based HR & payroll software provider covering everything from recruitment & onboarding, PDPs, and absences, to payroll, expenses, and pensions. When IRIS acquired Staffology HR, the challenge was to relaunch the Staffology brand as a new combined HR & Payroll product in the SaaS market, engage with businesses in the HR and payroll markets, and drive leads.   

"It was great to see Delineo approach the project with a new perspective and create a brand which is out of the ordinary for IRIS. We now have a distinct mark and a clear communication strategy."

Natalie Pearse, Senior Marketing Manager, Staffology by IRIS


The launch of Staffology provided an exciting game changing new venture into payroll and HR products.

This amalgamation required a full rebrand, so we set to work on establishing Staffology’s new tone, “bringing together the heart and science of people management”, as well as a new look and feel.  

Once we established Staffology’s branding, we launched a new website, as well as digital and print campaigns based around the ‘Powered by Smiles’ slogan to drive traffic to the website and generate leads.  


Staffology's website

Staffology: new brand powered by smiles 


We created a new, distinctive brand and website which was well received by the client. Born off the back of our on-going partnership with IRIS, this project has been a real achievement for Delineo.  

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