DELIVERABLES: SEO STRATEGY, CONTENT
As a global leader in the development and manufacture of defibrillators, Cardiac Science provides a range of life-saving equipment that can be used by both trained and untrained responders. Given the highly specialised nature of their product, an effective SEO strategy is vital to their success.
The business had built strong brand awareness, but none of their five websites were performing well for SEO. Problems with duplicate content meant they weren’t currently ranking for any of their key product terms.