DELIVERABLES: SEO STRATEGY, CONTENT

As a global leader in the development and manufacture of defibrillators, Cardiac Science provides a range of life-saving equipment that can be used by both trained and untrained responders. Given the highly specialised nature of their product, an effective SEO strategy is vital to their success.  

Challenge 

The business had built strong brand awareness, but none of their five websites were performing well for SEO. Problems with duplicate content meant they weren’t currently ranking for any of their key product terms.  

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Cardiac Science: content-driven SEO

DELIVERABLES: SEO STRATEGY, CONTENT

As a global leader in the development and manufacture of defibrillators, Cardiac Science provides a range of life-saving equipment that can be used by both trained and untrained responders. Given the highly specialised nature of their product, an effective SEO strategy is vital to their success.  

Challenge 

The business had built strong brand awareness, but none of their five websites were performing well for SEO. Problems with duplicate content meant they weren’t currently ranking for any of their key product terms.  

“The Delineo team completely revised the website’s content and tone; providing sector and legislation-specific information; creating an extensive education hub all while optimising for SEO. This strategy enabled a dramatic reduction in PPC spending and saw Cardiac Science’s web traffic and revenue increase dramatically on the previous year.”

Sara Yohn, International Marketing Manager, Cardiac Science

Approach 

We met with the team to host an in-depth SEO workshop, where we uncovered exactly what the issues were and what they wanted to achieve. This led to the creation of a strategy built around educational content production, focusing on product keywords such as ‘home defibrillator’, as well as broader themes like ‘AED’ and ‘cardiac arrest’. 

Cardiac Science: content-driven SEO

Outcome

With new content in place across the sites, Cardiac Science saw exceptional results that added real value to the business:  

  • 85% year-on-year increase in organic traffic 
  • 125% year-on-year increase in leads 

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