TERRYS VISULIZR LAUNCH

CAMPAIGN: TERRYS VISULIZR
DELIVERABLES: BRAND AND CAMPAIGN STRATEGY, PAID SOCIAL & YOUTUBE DISPLAY, VIDEO, CONTENT

THE CHALLENGE

Terrys have launched a first to market app which enables customers to take a photo of a window and visualise how their preferred blinds look from the comfort of their own home and without the need for samples. Delineo have developed the Visulizr sub brand, identity and developed a go-to-market campaign strategy to launch the brand into the UK market.

APPROACH

Developed a distinctive, unique name and brand for the app.
Developed launch video content to inspire homeowners to trial a new way of shopping for blinds.
Creation of campaign assets for use across YouTube, Facebook and Instagram with the aim of educating consumer of the benefits the app brings.
App Installs activity on Facebook and Instagram.

OUTCOME

The Visulizr app launched in September 2020, endorsed by home interiors expert Linda Barker. Watch this space for an update on the success of the app launch.