CAMPAIGN: 100% RECYCLED PACK LAUNCH
DELIVERABLES: VIDEO, PRESS ADS, SOCIAL CAMPAIGN, STRATEGY
The Challenge:
To follow on from their rebrand to ‘The next generation bakery’ and launch of innovative products such as the Gin & Tonic Fun Bun, Roberts tasked us with developing a disruptive campaign to launch the very first 100% recyclable bread packaging to supermarket shelves in the UK.