Delineo masterminds the launch of proptech disruptor

Manchester digital agency Delineo has masterminded the launch of Property Master, the UK’s first digital mortgage broker for buy-to-let landlords.

The agency has created the UX experience for the online portal and produced a campaign including brand video, online display advertising and sponsored content.

Property Master (, officially launching this week, offers the UK’s 1.5 million private landlords unprecedented control of their portfolio financing via a dynamic interactive portal. As well as creating the online journey, Delineo has developed a sponsorship campaign, featuring display advertising and native content.

Delineo Board Director, Sam Rowlands, commented: “Delineo is very excited by this launch, which comes at an interesting time in the evolution of “proptech”. We’ve already seen the success of online brokers like Trussle and Habito in the residential market. But commercial landlords need something more sophisticated than mere price comparison.

“Property Master offers a unique package of benefits to a market we understand well. The launch video is bold and disruptive in this sector, while the UX is all about simplicity, reflecting the two key aspects of the Property Master promise.”

Angus Stewart, CEO of Property Master, said:

“Landlords have had a raw deal in the past year or so due to tax hikes and regulatory pressure – Property Master is here to put the buzz back into buy-to- let, our approach can save landlords significant sums on each mortgaged property and will form the platform through which we will offer other added value services.”

“Delineo brought invaluable insight to the table, helping us define and clarify the proposition and our approach to the market. Their distinctive creative work will help us gain immediate traction in a competitive market.”

Delineo is an award-winning digital marketing agency based in Manchester City Centre. We offer a variety of services including SEO, PPC, social media, creative concept creation and web development.