Stentys wanted to move away from the typical health advertising. We were challenged to push the boundaries and create a standout visual campaign for two of their revolutionary stent products – MiStent and Xposition - to be rolled out across multiple channels.
To create the finished imagery, we planned and executed a photoshoot which presented the Xposition stent in a totally new way - using a model to portray the way the stent works. For MiStent, we used a combination of high-end retouching and original photography.
The imagery, and resulting campaigns, were very positively received, and were rolled out across brochures, sales aids, emails, exhibition graphics and various online executions.