Faith in Nature came to us with a summery brief to promote their natural, organic hair and body product ranges. We were asked to come up with a campaign that would work across both print and online display and linked in with their campaign headline ‘Free the Fragrance’.
After some exciting creative sprints, we came back to Faith in Nature with a variety of creative campaign ideas and mood boards. The winning idea was ‘Real Reactions’, which they felt perfectly mirrored their fantastic smelling products.
The end creative assets, which featured some familiar faces, were rolled out across print, online display and Facebook advertising.
We were giddy by the initial concept, but the final result has managed to exceed our expectations – which is incredibly rare.Helen Keely, Head of Marketing at Faith in Nature