Faith in Nature came to us with a brief to promote their natural, organic hair and body product ranges. We were asked to come up with a campaign that would work across both print and online display and linked in with their campaign headline ‘Free the Fragrance’.
After a series of creative sprints, we came back to Faith in Nature with a variety of creative campaign ideas and mood boards. The winning idea was ‘Real Reactions’, which they felt perfectly mirrored their fantastic smelling products and countered the preconception that by buying organic you compromise on quality.
The hero campaign ideas were rolled out across print, online display and Facebook advertising.