The world got faster and the
client/agency process got slower
Marketing teams are drowning in admin and procurement problems.
Internal stakeholders are frustrated by the pace of change.
Our Define & Deliver approach makes things happen faster and more collaboratively with greater accountability.
Old
- Client liaises with internal stakeholders to define communication requirement and expectations
- Internal information and data gathering
- Client writes internal brief
- Agency reviews and interprets the brief
- Agency documents 'Agency brief'
- Internal review and approval of agency brief
- Agency project plan, scope and cost estimate
- Internal approval of agency proposals
- Work starts
new
- Client and Delineo workshop to define the business need and communications requirement
- Collaborative playback session to agree approach, milestones and deliverables
- Delineo propose a series of sprints - Strategy, Creative, Performance or Technical sprint to define solution
- Work starts