WST - SEO

The Challenge:

Increase WSTs search visibility in the competitive sector of school travel, with the aim of increasing conversions 

The Approach:

To strengthen WSTs SEO rankings, we developed a new SEO content strategy based on comprehensive keyword research, a content audit and audience insight around teachers  their target audience. Our approach included producing regular, timely hygiene content pieces for four top destinations as part of a new content calendar, with brand-new BAU blog content to further engage audiences. 

To ensure continued success, we also created a topline plan for the 2019/20 financial year.  

Outcome:

New SEO campaigns have also proved effective, with total quotes from organic traffic rising by 18% YoY.  

The results show healthy growth for WST, with consistent conversion rate improvements from the new site over a significant period when comparing Q4 2019 (2.17%) to Q4 2018 (1.67%). 

 

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