Increasing search visibility in the competitive travel sector.
We created a strategy that meant restructuring WST’s PPC account and continuously updating ad copy in line with the new 3rd headline addition for Google.
The strength of WST’s service lies in their attention to detail and unparalleled knowledge of the destinations they offer, and our strategy made sure to highlight this.
Additionally, we upped activity on Microsoft Ads to respond to a rising number of conversions on the channel, all at minimal cost.
- The restructuring of the PPC framework has seen total quotes increase by 8% in Q4
- Click through rates increased significantly by 42%
- CPA decreased noticeably by 7%