CAMPAIGN:UNITED UTILITIES CUSTOMER ENGAGEMENT CAMPAIGN
DELIVERABLES:STRATEGY, SOCIAL MEDIA, EVENTS
As part of United Utilities’ ongoing customer engagement, they wanted the people of the North West to help shape their future business plans.
Customers, in general, are fairly apathetic towards their water provider so we needed to capture not just the attention of United Utilities customers, but also drive them to actively have their say in what the company should prioritise in the future.
Where customers are engaged it tends to be on their water supply and their bill but a water company actually has a greater impact in the region than you may think. United Utilities challenged us to create a campaign that helped reach into all elements of the business such as it’s environmental impact.