Challenge:
BAKO came to us with a brief to create a social media campaign that would increase engagement from their active baking community on Twitter and drive traffic to their blog in the run up to Valentine’s Day. They were keen to continue with their annual #BAKOLovesChocolate competition, but felt it needed some new life breathing into it.
Approach:
To launch the competition, we created an eye-catching infographic highlighting some delicious chocolate flavour combinations, which set the style and tone for the rest of the campaign assets. The infographic was hosted in the first of a series of blog posts, which focused on promoting the competition and inspiring our audience.
The on-site strategy was supported by organic social media activity. By utilising carefully thought-out hashtags and targeting key influencers in the baking community, we were able to greatly expand the reach of the competition without using paid amplification or sponsored posts.
Outcome:
With a more strategic approach to the competition, the year-on-year improvement was substantial, achieving:
- 147% YOY increase in page views.
- 5% YOY increase in competition votes
- 39 new Twitter followers
- 30,000 impressions on the competition post.
