CAMPAIGN: PROPERTY MASTER BRAND CAMPAIGN
DELIVERABLES: BRAND DEVELOPMENT WEBSITE, CREATIVE, CAMPAIGN STRATEGY, SEARCH OPTIMISATION, PPC, DISPLAY RETARGETING
The Challenge:
For Property Master, we were challenged with defining and delivering a full brand campaign to launch them as a new ‘proptech’ disruptor. As the UK’s first digital mortgage broker for buy-to-let landlords, the brand needed serious cut-through to gain traction in an already competitive market, as well as appeal to landlords who had been repeatedly hit by tax hikes in the past year.