For Property Master, we were challenged with defining and delivering a full brand campaign to launch them as a new ‘proptech’ disruptor. As the UK’s first digital mortgage broker for buy-to-let landlords, the brand needed serious cut-through to gain traction in an already competitive market, as well as appeal to landlords who had been repeatedly hit by tax hikes in the past year.
Utilising every aspect of our full Communications Innovation capability, we put together a complete launch campaign strategy which clearly showcasing Property Master’s proposition. The initial brand development influenced the look and feel of the striking creative assets, as well as the stop motion video animation.We also optimised Property Master’s user interface, creating clear signposts for two core customer journeys, developed a complete inbound communications strategy and created insightful editorial for Property Master’s target audience. All of this was supported by organic search optimisation, PPC and display retargeting to drive unique and returning visitors to the site