CAMPAIGN: FHT WEBSITE REDESIGN
DELIVERABLES: CREATIVE, UX DESIGN, WEBSITE DEVELOPMENT
We were approached by FHT (Further Higher Travel), to refresh their website in order to showcase their range of inspirational global tours, suitable for sixth form, college and university students.
Having already completed successful PPC and SEO activity for FHT, we understood the target audience, what they wanted to achieve partnering with a travel company, and also the competitor landscape.
When it came to this project, the first stage was for our creative teams to create wireframes for the new site to enable the target user to ease through the site, finding the perfect student tour for them. Once wireframes were approved, we then began with the site’s design, keeping the brand look and feel in mind but with an overall more modern and inspirational interface to cater for the more mature student travel audience. Once the designs were approved by the brand, it was time for our dev teams to move onto the build stage.
The outcome was a fantastic website which showcased the global destinations suitable for a passionate and educated student looking for aspirational travel adventures to further their studies. The new UX design also created a space for teachers, lecturers and professors to easily navigate between the range of destinations and subject tours on offer, whilst still ensuring all tour planning and safety concerns were at hand to find.