DELIVERABLES:CREATIVE, VIDEO, SOCIAL
Over the last 12 months, Delineo have been helping The Cumberland to launch and embed their ‘Brighter Banking from Cumbria’ positioning. But with the onset of the Coronavirus pandemic, business plans have needed to pivot, and new approaches developed.
The Cumberland came to Delineo with the challenge of creating a campaign vehicle specifically for this period. One that enabled them to talk to customers and the Cumberland community about what they were doing to support their customers, businesses, and the region in general through the challenges faced during lockdown.