Challenge:
Following the launch of their new website – which was designed and built by Delineo – Co-op Energy came back to us for help with the next phase of development. We were tasked with maximising the online offering for all visitors, by presenting them with enhanced usability and a wealth of information and content.
Approach:
We created a variety of new pages and content to enhance usability across the site, including a news hub and bespoke regional landing pages. Performance activity, including PPC and remarketing banners, was then used to drive traffic to the site and increase conversions.
Alongside this work, we also developed a new homepage banner, highlighting the four key benefits of switching to Co-op Energy: Ownership, Community, Green Credentials and Ethical.
