CAMPAIGN:BRIGHTER BANKING FROM THE CUMBERLAND
DELIVERABLES:MICROSITE, VIDEO CAMPAIGN, CREATIVE, STRATEGY
When picturing a building society, most people remember the old savings books they used to take in when cashing in their Christmas money as a child. And as a 170-year-old mutual financial organisation, The Cumberland Building Society evoked much the same image for most of its audience.
So our challenge was to take this business, and make it relevant in today’s fast moving world. Highlighting The Cumberland of today as a forward-thinking challenger to banks. A business with award-winning everyday products, digital banking and customer services. A business *officially* with the happiest banking customers in the UK. And one that makes a positive contribution to the local region, with work in schools and across the wider community.