BAKO NW Social Media Campaign

#BAKOLovesChocolate

Challenge:

BAKO NW came to us with a simple request, to create a social media campaign that would increase engagement on Twitter and drive traffic to their blog in the run up to Valentine’s day. They were keen to continue with their annual #BAKOLovesChocolate competition, but felt it needed some new life breathing into it.

Approach:

To launch the competition, we created an eye-catching infographic highlighting some delicious chocolate flavour combinations, which set the style and tone for the rest of the campaign assets. The infographic was hosted in the first of a series of blog posts, which focused on promoting the competition and inspiring our audience.

The on-site strategy was supported by organic social media activity. By utilising carefully thought-out hashtags and targetting key influencers in the baking community, we were able to greatly expand the reach of the competition without using paid amplification or sponsored posts.

Outcome:

With a more strategic approach to the competition, the year-on-year improvement was substantial, achieving:

  • 147% YOY increase in page views.
  • 5% YOY increase in competition votes
  • 39 new Twitter followers
  • 30,000 impressions on the competition post.