With Britain stuck in a gloomy state of low interest rates, we were tasked with devising a campaign that challenged the misconception that moving surplus cash was a lot of effort for little return. The commercial objective was to maintain YOY sales against the falling interest rates and initiate 100 incremental business savings account opens.
This multi-channel digital marketing campaign was brought to life by the Lazy Money concept, which encapsulated the campaign’s single-minded thought and core campaign messaging.
With a combination of engaging visuals and a highly targeted digital mix, including content creation and performance marketing, we addressed the target audience at each stage of the buyer’s journey, ultimately driving conversions.
Lazy Money outperformed commercial objectives by an impressive 300%:
- Delivered a 30% YOY increase in sales.
Produced 415 direct and assisted account opens – at the average balance of £65,000, driving cash inflows totalling over £25m.