Aldermore Bank


Aldermore came to us looking to bring to life their brand proposition and show how they were different to the big banks. Aldermore pride themselves on empowering Britain’s go-getters - the business people, entrepreneurs or the self employed - helping them turn their ideas and ambitions into reality. We needed to find a unique, memorable way to demonstrate this.


The final campaign positioned Aldermore as ‘the can do bank’, as this simple message captured the very essence of Aldermore – they’re committed to helping all of their customers achieve their dreams.

The campaign launched with five films to promote each of Aldermore’s products – mortgages, savings, asset finance, invoice finance and brand. The videos utilised a 3Doodler pen which creates unique three-dimensional illustrations, bringing ideas to life.

The campaign activity ran across YouTube TrueView, Facebook advertising, online banners, website content and print advertising.

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