Find your brand energiser
In the world we live in, having a truly unique point of difference either a product feature or element of your service is becoming increasingly difficult to find.
Develop proof points, supporting evidence and substance that makes your energiser believable and substantiated.
Understand your market
Develop marketing understanding and insights, researching competitor propositions, offerings and brand positionings
Understand your customer
We conduct research to understand more about the lives of a customer, what their pain points are, what we are competing against for their time and if they are a business customer, how they go about researching and buying.
We direct our brand development by using Carl Yung’s personality archetypes to bring to life our brand. This directs the tone of voice and visual development of the brand.
Using these personality archetypes as territories, we develop the brand story, visual look and feel and propositions to show how the brand manifests itself in core branding assets.
A brand needs to exist in the real world so it’s important to show how and where the brand story is told and to who.