This week sees the launch of Cumberland Building Society’s remortgaging campaign. It’s the latest work following a number of campaigns we’ve developed with the team up in Carlisle. So far this year we’ve helped them launch their Apprentice proposition alongside a number of other projects which have brought to life their ‘banking done right’ brand proposition.
Nowt is a campaign aimed at drawing attention to Cumberland’s remortgaging service using the colloquial language and beautifully crafted type to build on the success of last year’s campaign. It highlights the point that customers will pay ‘Nowt’ if they switch their mortgage to the Cumberland. It launched this week on social and will be going live across outdoor, radio and press in the coming weeks.
We’ll be posting more of the campaign as it rolls out over the next few weeks.