WST Travel

SEO & PPC Campaign

Challenge:

School trip experts WST Travel have a reputation for outstanding customer service, planning tailored educational trips to meet specific customer needs. They came to us looking to increase their visibility in organic search results, drive relevant traffic to their site and nurture high quality leads.

Approach:

Our SEO campaign focused on two key areas for WST travel, looking at both destination and subject-related keywords. As well as auditing and optimising the existing pages and content WST already had, we also introduced a content calendar to ensure a consistent stream of relevant, engaging content.

We also optimised and took over management of their Google AdWords campaign, with the aim of getting more value for their advertising spend, driving more relevant leads at a lower cost per acquisition.

Outcome:

Thanks to our work, WST experienced a 97% increase in organic traffic YOY, as well as an 84% decrease in cost per acquisition on their Google AdWords campaign.