The Co-operative wanted help launching their Charity Partnership and national fundraising programme driven by local communities. We were tasked with launching the programme in a way that would encourage Co-operative members and employees to vote for their chosen charity.
We devised a fully integrated campaign to launch the Charity Partnership, as well as an emotive video to announce the winning charity and kick-off the fundraising activity. We also released a reactive tweet to the highly anticipated John Lewis Christmas ad to increase exposure to the campaign.
The campaign generated fantastic levels of engagement, driving over 78,000 votes, making it the biggest charity vote The Co-operative had even seen.