The Co-operative

Charity Partnership

Challenge:

The Co-operative wanted help launching their Charity Partnership and national fundraising programme driven by local communities. We were tasked with launching the programme in a way that would encourage Co-operative members and employees to vote for their chosen charity.

Approach:

We devised a fully integrated campaign to launch the Charity Partnership, as well as an emotive video to announce the winning charity and kick-off the fundraising activity. We also released a reactive tweet to the highly anticipated John Lewis Christmas ad to increase exposure to the campaign.

Outcome:

The campaign generated fantastic levels of engagement, driving over 78,000 votes, making it the biggest charity vote The Co-operative had even seen.