Property Master Brand Campaign

Launch Strategy

Challenge:

For Property Master, we were challenged with designing and delivering a full brand campaign to launch them as a new ‘proptech’ disruptor. As the UK’s first digital mortgage broker for buy-to-let landlords, the brand needed serious cut-through to gain traction in an already competitive market, as well as appeal to landlords who have been repeatedly hit by tax hikes in the past year.

Approach:

Utilising every aspect of our full service digital marketing agency, we put together a complete launch campaign strategy which clearly showcased Property Master’s proposition. The initial brand development influenced the look and feel of the striking creative assets, as well as the stop motion video animation.

We also optimised Property Master’s user interface, creating clear signposts for two core customer journeys, developed a complete inbound communications strategy and created insightful editorial for Property Master’s target audience. All of this was supported by organic search optimisation, PPC and display retargeting to drive unique and returning visitors to the site.

Client feedback:

“Delineo brought invaluable insight to the table, helping us define and clarify the proposition and our approach to the market. Their distinctive creative work will help us gain immediate traction in a competitive market.”

Angus Stewart, CEO of Property Master