Catalyst Finance

Web Transformation

Challenge:

Catalyst Finance came to us looking to redesign their brochure website, turning it into something that provided an informative and personalised customer journey. The new site had to help Catalyst stand out as the clear funding choice in an increasingly crowded marketplace.

Approach:

We created a website that offered tailored customer journeys and a UX that permitted one-click content location. We also added forms and a live chat feature to make sure visitors could interact in the way that suited them best.

Finance can be an emotional subject for business owners, so we used a clean design enriched with personal imagery, reinforcing the people-focused values that Catalyst was built on.