Manchester based Marketing Agency Delineo latest challenge was to design a business recruitment campaign with accompanying web and print materials for IT equipment distributor Utopia. Utopia’s service offering incorporates all varieties of IT components such as servers, gateways, storage solutions etc…
The main aim of this business recruitment campaign launch is to attract new resellers to become Utopia customers and purchase the Huawei products. The graphics and message used showcase how Utopia are different from any other type of distributor and it was imperative to communicate they are not main stream, nor corporate and strive to be more unique in their service offering.
Another important element of this campaign is to raise awareness that Utopia is the sole European distributor for Huawei products, one of the world’s largest and fastest growing companies and within the Top 5 most innovative companies in the world.
With regards to the creative for the co-branded campaign promoting Utopia and Huawei, graffiti artists were used for Utopia and the message ‘Strength in numbers’ for Huawei. Both of the visuals work well together but were also carefully designed allowing each campaign to work well in isolation.
The campaign covers traditional, print advertising in industry magazines such as CRN and Comms Business, as well as a website redesign, online advertising banners and eshots. In addition, a brochure, posters and banners were created for Utopia to distribute at various meetings and events, reinforcing the core advertising messages.
Take a look at the website redesign here.
Integrated campaign elements: Advertising, brand communication, digital, sales promotion.
