The Racecourse Newbury recently revealed the first advertising campaign created by the design and advertising team at Delineo, to coincide with its first major event in the Autumn season.
Armed Forces Day at The Racecourse Newbury takes place on October 27 and offers racegoers military themed entertainment. The material for Armed Forces Day is the first advertising campaign to evolve from a three-day photoshoot at the historic venue.
Two separate executions of the campaign were created (targeting civilian and military audience segments) and rolled out across print and web. The event coincides with the launch of the Royal British Legion Berkshire Poppy Appeal.
Speaking about the campaign, Delineo creative director Leigh Sheridan said:
“We were delighted to be given the opportunity to create this consistent advertising campaign for such an iconic venue. As an advertising agency, we’re looking forward to creating a number of fantastic campaigns for The Racecourse Newbury over the next year.”
More of our work with The Racecourse Newbury will be released in time. Meanwhile, you can follow Delineo on Twitter for more news about our advertising work and campaigns.