Having worked with Delineo on several successful campaigns, The Co-operative Pharmacy challenged the branding agency Manchester with promoting its new e-commerce website enabling customers to shop online.
Coinciding with the launch of the new e-commerce website, Delineo’s task was to focus on creating an identity for the Co-operative Pharmacy along with an awareness campaign to alert customers of the launch of the e-commerce website, as well as increasing awareness in-store, whilst maintaining this strong brand identity throughout.
Along with designing imagery and styling for the website, a varied range of in-store promotions were used in the form of window and store posters, postcards and shelf wobblers to increase awareness and to inform customers about the new website which stocks a broader range of health and beauty products and offers health advice.
To help build brand awareness amongst staff and to ensure a consistent brand image, internal comms were also included in the campaign.
Integrated campaign elements: Brand communication, Point of sale
