IAB

Online ad spend leapfrogs TV for the first time

September 30th, 2009 | Blog | , , , ,

According to figures released today be the IAB, online ad expenditure grew by 4.6 % to £1.75 billion, despite the recession where advertising as a whole witnessed a decline of 16%. E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising tools, with the internet now the single biggest advertising [...]

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