Manchester-based fairtrade juice manufacturer’s new brand identity goes national. The new brand identity makes JP Juices look as good as it tastes.



Manchester-based fairtrade juice manufacturer’s new brand identity goes national. The new brand identity makes JP Juices look as good as it tastes.
JP Juices, the UK’s largest independent manufacturer of Fairtrade fruit juices unveiled its new brand identity this week, as the brand attempts to reflect its caring, honest, passionate and ethical tone.
‘Outstanding and sets the benchmark for our vendors, so thank you Delineo’ is how Bell Micro describes its brand new ‘sshhh!’ campaign with vendor partner Hitachi Data Systems.
For a new advertising campaign for one of our clients we recently did a photoshoot with Guy Farrow over in Leeds. Whilst Guy got the models performing in front of the camera it was left to our very own digital retoucher, Carl, to put the finishing touches to them in the agency. Check out the [...]
The classic AIDA model can be a great help for marketing campaign planning. This Delineo version uses an adapted version of the AIDA model, sandwiching marketing actions inbetween the Awareness, Interest, Desire and Action stages. We’ve used this model to great effect with clients, including those with a social marketing agenda. Give it a go, [...]