Social media marketing
Choose your service
- Market Intelligence
- Brand Awareness
- Customer Retention
- Customer Acquistion
Acquire new customers via social media by reaching and engaging those relevant to your brand, products and services. Our Social Media team defines a customer acquisition strategy for those target markets that are active within the social universe – with associated deliverables – which are implemented in conjunction with your in-house resources as appropriate. Customer acquisition is measured against pre-defined deliverables that typically include:
- Leads, sales, opportunities and conversions originating from social media
- Redemption of social media offers and promotions
- Volume, frequency and quality of customers originating from social media
Ensure your customers remain loyal to your brand, products and services by reinforcing their behaviour, preferences and engagement via social media. Our Social Media team defines a clear plan of action – with associated deliverables – which is implemented in conjunction with your in-house resources as appropriate. Customer retention is measured against pre-agreed metrics that typically include:
- Frequency, reach and engagement with customers within social media channels
- Average values and attrition rates of social media engaged customers
- Reach of social media engaged customers and the value of their networks and referrals
Establish the relevance, scale and competitiveness of the social universe in relation to your brand, products or services. Our Market Intelligence Service collects, analyses and interprets data from the social media world to establish the viability of the channel to your business. We start by defining the intelligence goals that are relevant to your situation, undertake appropriate fieldwork and present the findings along with recommended actions. Typical outputs of the service include:
- Scale of the relevant social media universe
- Behaviour, attitudes and sentiment of the relevant social universe
- Best practise and pioneering use of social media of relevance
- Recommended social media engagement strategies
Build awareness for your brand, products or services via social media through targeted audience engagement and content creation. Our Social Media team defines a clear plan of action – with associated deliverables – which is implemented in conjunction with your in-house resources as appropriate. Campaigns are measured against predefined metrics that typically include:
- Volume, reach and level of engagement within social media channels
- Volume, engagement and conversion of customers originating from social media channels
- Quality of social media interaction and reach
Delineo's on-going management of social networking and blogging is vital to the continued growth of the initiative and applications have risen significantly since the launch.
Delineo have been responsive, strategic and excellent value throughout and we look forward to continuing our involvement with them in the future.
The return on our investment is undeniable – better customer communication, greater brand awareness and, yes, more products ordered on the shop floor.
Contact us for a social media analysis
About our social media marketing
Your customers are online. They’re talking on Twitter, gossiping on Facebook and sharing news on Google Plus. They’re using online platforms to chat to their friends, share their life and communicate with their favourite brands. If you’re not using social networks to promote your company, you’re turning your back on a huge potential audience.
Delineo offer a strategic social media solution. The service, which has been award-nominated by the Marketing Society, offers a variety of tangible and measurable social media activity. Whether your goal is to raise brand awareness, offer customer service or drive visitors to your website, Delineo can provide the knowledge and resources to turn your business social.
Our team of digital marketeers have been working with online communities for over five years, using social platforms like Twitter, Facebook and LinkedIn to find and engage with the appropriate audience. Their combined expertise means that we are able to offer a range of social media packages, including strategic campaign direction specifically tailored to your goals and needs. Here’s just some of the services we offer:
- Social media listening and monitoring tools
- Social media distribution channels
- Social media content creation
- Social media syndicated content
- Social media audience outreach
- Social media set up and branding
- Social media application creation
Our metric-driven approach means that you’ll be able to see where your marketing budget is being spent; we utilise a comprehensive reporting system in order to demonstrate success and return on investment.
We’re proud to offer our social media services to the likes of The Co-operative Group, JP Juices (the leading independent fairtrade juice manufacturer in the UK) and Coffee #1, the leading coffee chain in the South West.
Contact us today to discuss how we can help your business through social media.
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Address 71-72 Yorkshire Street
Manchester, M3 5EG
Phone 0161 839 6289
Development Manager, The Co-operative