Search Marketing
Search engines represent the largest driver of website visitors in the UK, accounting for approximately 34% of all web traffic behaviour. In particular, Google has continued to dominate the UK search market with 92% of all search engine usage in Q1/Q2 2011. It truly is a ‘no-brainer’ when it comes to finding ways to optimise your website to increase leads and conversions.
As search marketing (traditionally known as ‘SEO’) specialists, our digital team offer a full suite of solutions to increase organic and paid traffic. We don’t just focus on a narrow list of key phrases, but utilize a fully integrated approach (including social media marketing) to boost traffic, getting you to where you want to be, and then asking, ‘what happens after visitors land on your site?’
And our history of online success shows how dedicated we are:
- From Q1 to Q2 2011, conversions, leads and installs doubled for Ecowater UK
- Traffic doubled for the ICM Computer Group between April and July 2011
- For Soundnet, our detailed research preceded their web design, allowing ‘search’ to be woven into the fabric of the website. Because of this grass roots approach, total keyword visits increased by 185%. The business also enjoyed an increase in successful relevant leads.
We have a full roster of clients from a huge range of different sectors: Ecowater, the Co-operative, ICM Computer Group (formerly Servo), Soundnet, Stripes solicitors and Admiral Taverns, to name just a few.
Organic Search Marketing
As part of our online organic search marketing strategy, we use 100% ‘white-hat’ techniques to ensure the safety of your website. We will:
- Fully review your website and provide development recommendations: is your code clean, is your website up to speed, where do you host and what platform do you use?
- Take a look at your link profile
- Take a look at your pages and offer recommendations for optimised static and blog content
- See if you need online PR; optimise articles and distribute them for you
- Review the basics: meta data, optimised content, internal link building and navigation structuring
- And of course keyword research
Paid Search Marketing
As part of our paid search marketing strategy, we will look to save you money while at the same time bring you relevant and targeted traffic. We will provide budget recommendations, create highly targeted ads and monitor continuously to raise the click through rate, in essence giving you a ’better bang for your buck’ and ultimately a cheaper return on investment.
Contact us today to see how we can help your business with our search marketing.
