Planning & strategy
We build a clear picture of your market, before putting pictures on paper.
The Delineo planning team provides market insight, strategy, recommendations and campaign assessment services to help shape effective marketing campaigns in the B2B and B2C sectors.
The team is an integral part of our marketing agency‘s distinctive style and the services provided support our private, public and not-for-profit sector clients. With over two decades experience of providing planning services, we are renowned for identifying clear and concise recommendations based on insightful analysis of data, trends, customer behaviour, perceptions and attitudes. A central feature of our planning services is to provide clients with a clear picture and voice of their target customers.
Our Approach
Our Services
Our proven approach is a critical part of the strategic and creative process, to ensure client’s campaigns have ‘substance’ in order to drive their business forward and to maximise their ROI. The team offers the following core services:
- Strategy and planning
- Market and competitor insight
- Customer segmentation, profiling and opportunity assessment
- Customer feedback and assessments
- Brand communication development and planning
- Behaviour and perception research
- Target communications and messaging
- Customer journey and enhancement
- Media planning
