Created a distinctive corporate brand with a strong point of differentiation and appeal for its target audience of director-level professionals within large retail organisations for specialist software applications.
The campaign delivers ‘value exchanges’ to encourage customer interaction based on the different needs of different consumer groups demonstrating how numero helps companies to ‘do the right thing’ for their customers.
Testimonial: “Delineo have transformed the thinking at numero . Once we focused on product and technology. But not anymore. We focus on our customer’s customer and it was Delineo that has single handly educated us about marketing. What has really suprised me is Delineo’s absolute focus on results. Whilst its work has been profound – it is Delineo’s clear drive to achieving tangible results that is so revealing. In an industry sector usually known for creating just great ideas with little execution, Delineo’s work has been like a shining light at night. Within days, Delineo’s work has generated more leads than we achieved in the whole of last year……….. need I say more?” CEO, numero
Integrated campaign elements: Direct marketing, advertising, digital, brand communication, sales promotion.
