Yemi Bolatiwa joins Delineo’s client services team. Here, she shares her thoughts on her first week.
I started my marketing career working as a marketing assistant at Sunshine Dance Studios Ltd Manchester following an internship, and went on to work as a business development executive at a B2B advertising agency.
I am pleased to now be a part of the client services and campaign management team here at Delineo, and think that this position is the right one for me! I graduated from Manchester Metropolitan University and attained a Bsc Hons in International Consumer Marketing in July 2011. I dare say I’ve learnt more about marketing in the last six months than in the three years of my degree!
I’m really eager to get involved with the broad portfolio of clients that Delineo have, and aim to be a key part of the team and future projects.
So far, I have found the role challenging (in the best sense of the word). For me, working in a job that keeps you on your toes and keeps your brain ticking is the best role; you grow and learn every day. The whole team have been more than welcoming and I’ve settled into the office really quickly, not to mention having already had a few good laughs.
I am inspired by marketing and advertising that is charming. By this, I mean a campaign that uses wit, humour or a clever streak which makes it memorable. These types of adverts are successful to me because they’re memorable and tend to resonate with the viewer emotionally, while also gaining the respect of the consumer. An example of this for me is the Skittles’ ‘Midas Touch‘ advert, it definitely made me want to go out and buy Skittles in abundance!