Delineo, in association with its sister advertising agency Portfolio, has developed a Facebook ecommerce application for Grenade, the fitness fatburner which is sold in over 130 countries.
The ecommerce application, which was designed and built by the Delineo digital team, gives the 16,000 fans of the Grenade Facebook page the opportunity to browse the company’s extensive range of products and merchandise through the social network. The app presents the products in a simple, clear way, allowing customers to easily search through the items available.
Furthermore, the application has been especially built for the client in order to reflect the identity and values of the brand. The Facebook app also provides Grenade with the ability to improve their reach on the social network; each product can be individually ‘liked’ by fans of the page.
Commenting on the Facebook app development, Tom Mason, social media campaign manager for Delineo, said:
“We’re delighted with the results from this piece of social media marketing. Facebook ecommerce offers a way for companies to generate revenue from an online community and the digital and design team at Delineo have done a fantastic job in translating the client’s online store, presenting the products in a simple and engaging way.”